---
title: "Brand Settings Overview: How Branding Works in POINT"
description: "Learn how Brand Settings works in POINT: customize your logo, colors, and footer so every email reflects your organization or program's branding automatically."
---

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# Brand Settings Overview: How Branding Works in POINT

## Brand Settings lets you customize the look of every email your organization sends through POINT: your logo, colors, footer links, and social media icons, so volunteers instantly recognize your organization instead of seeing the default POINT look.

Once you set up your branding, it automatically applies to your email templates. There's no need to re-style each one individually.

#### **How branding fits together**

Branding in POINT works in three connected steps:

1. **Brand Settings**. This is where you design the look: your logo, brand colors, footer links, social icons, and organization address.
2. **Email Templates**. When you create a Custom Template (or use a System Template), you choose which Brand Settings should apply to it.
3. **Sending Emails**. When you send an email using a template, the branding you configured is automatically included, no extra steps needed.

#### **Who has access to Brand Settings?**

Access depends on your role:

| Role | Access |
| --- | --- |
| Owner | Full access, can view, create, and edit all branding |
| Admin | Full access, can view, create, and edit all branding |
| Program Coordinator |   Coming soon |
| Other roles |   No access |

 

#### **What's included in each branding template?**

- **Brand identity**: your organization logo (pulled automatically from your profile) and an optional header image
- **Colors**: primary brand color, header/footer background color, and email background color
- **Footer**: an optional call to action link, up to two additional links, social media icons, and your organization's address

**Branding by plan**

| Plan | What you can do |
| --- | --- |
| Free | Branding is not available. Upgrade to Pro or Teams to customize your emails. |
| Pro | Edit your organization's default branding (one branding template, used everywhere). |
| Teams | Edit your organization's default branding, plus create separate branding for individual programs. |

On Teams, if a program has its own branding, emails related to that program's events or applications will use the program's branding instead of your organization's default. If a program doesn't have its own branding, it falls back to your organization branding automatically. 

#### **How branding applies to the emails you send**

Once you've set up Brand Settings, the next step is choosing which branding a given email template uses. Every Custom Template you create lets you select a branding from a dropdown, either your Organization Branding or, on Teams, a specific program's branding. System Templates (like event reminders or application updates) apply branding automatically based on the volunteer's program association, falling back to organization branding, and finally to standard POINT branding, if nothing else is configured.

### **Where to find it**

Go to **Settings → Brand Settings** to view, create, and manage your branding templates.

### **Learn more**

- [How to Edit Your Organization Branding](https://support.pointapp.org/knowledge/how-to-edit-your-organization-branding?hsLang=en)
- [How to Create Program-Specific Branding](https://support.pointapp.org/knowledge/how-to-create-program-specific-branding?hsLang=en)
- [How to Create an Email Template and Apply Branding](https://support.pointapp.org/knowledge/how-to-create-an-email-template-and-apply-branding?hsLang=en)

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