--- title: How to Create Program-Specific Branding description: Learn how to create custom branding for a specific program in POINT, available on the Teams plan. Set a program logo, colors, and footer that apply only to that program's emails. --- [Skip to content](https://support.pointapp.org/knowledge/how-to-create-program-specific-branding#main-content) ![Logo-2.svg\]](https://support.pointapp.org/hubfs/Logo-2.svg) - [Support](https://support.pointapp.org/knowledge) - [Home](https://pointapp.org/) - [Privacy Policy](https://pointapp.org/privacy-policy/) - [Terms of Service](https://pointapp.org/terms-of-use/) Open main navigation Close main navigation - [Support](https://support.pointapp.org/knowledge) - [Home](https://pointapp.org/) - [Privacy Policy](https://pointapp.org/privacy-policy/) - [Terms of Service](https://pointapp.org/terms-of-use/) - [Login](https://pointapp.org/) [Login](https://pointapp.org/) Hi 👋, how can we help? - There are no suggestions because the search field is empty. 1. [Help Center](https://support.pointapp.org/knowledge?hsLang=en) 2. [Messaging](https://support.pointapp.org/knowledge/messaging?hsLang=en) 3. [Branding](https://support.pointapp.org/knowledge/messaging?hsLang=en#branding) # How to Create Program-Specific Branding ## On the Teams plan, you're not limited to one look for your whole organization. You can create separate branding for individual programs, so each program's emails can have their own logo, colors, and footer, while everything else still falls back to your Organization Branding automatically. #### **Where to find it** 1. Go to **Settings → Brand Settings**. 2. Click **Create Branding** in the top right. ![image-png-Aug-21-2026-08-51-35-2231-AM](https://support.pointapp.org/hs-fs/hubfs/image-png-Aug-21-2026-08-51-35-2231-AM.png?width=670&height=379&name=image-png-Aug-21-2026-08-51-35-2231-AM.png) #### **Step 1: Select a program** Every program branding template must be linked to a program. 1. Click the **Program** dropdown. 2. Search or scroll to find the program you want to brand. 3. Select it from the list. ![Program selector dropdown in POINT showing a list of programs, with "Branding added" labels next to programs that already have branding](https://support.pointapp.org/hs-fs/hubfs/image-png-Aug-21-2026-08-52-21-2576-AM.png?width=670&height=305&name=image-png-Aug-21-2026-08-52-21-2576-AM.png) If a program already has branding set up, you'll see a **"Branding added"** label next to it in the list, along with an **Edit** link. Selecting a program that already has branding will take you to edit the existing template instead of creating a duplicate. #### **Step 2: Brand identity** - **Organization logo** (required). This is pulled automatically from your organization profile and can't be changed here. To update it, go to your organization profile settings. - **Secondary Logo** (optional). This is unique to program branding. If added, it displays next to your organization logo in the email header, letting you show both your organization's identity and the program's identity together. - **Header image** (optional). Recommended size 1200x675px. It appears above the email body, below the header band. Supports PNG or JPG, up to 5 MB. **![Brand identity section for program branding in POINT, showing organization logo, secondary logo, and header image fields alongside a live email preview](https://support.pointapp.org/hs-fs/hubfs/image-png-Aug-21-2026-08-58-07-1211-AM.png?width=670&height=455&name=image-png-Aug-21-2026-08-58-07-1211-AM.png)** #### **Step 3: Colors** Choose the colors that will apply to this program's emails: - **Primary brand color** (required). Used for links, call-to-action buttons, and social icons. - **Header & footer background color** (required). Applies to the top and bottom sections of the email. - **Email background color** (required). The outer background behind the email content. **![Colors section for program branding in POINT, showing primary brand color, header and footer background color, and email background color fields](https://support.pointapp.org/hs-fs/hubfs/image-png-Aug-21-2026-09-16-31-0088-AM.png?width=670&height=363&name=image-png-Aug-21-2026-09-16-31-0088-AM.png)** **Step 4: Footer** - **Show footer CTA link** (toggle). When enabled, add a link label, URL, and optional text below the link. - **Additional link 1 and Additional link 2** (toggles). When enabled, both a link label and URL are required for each. - **Social icons**. Add links for Facebook, X, Instagram, LinkedIn, and YouTube. Each icon is optional, but if you enable one, a URL is required. - **Icon placement**. Choose whether social icons appear in the footer only (recommended), header only, or both. This option only appears once at least one social icon is enabled. - **Organization address** (required). This is a plain text field, so PO boxes are supported. - **Additional footer text** (optional). Use this for a copyright line or any other text you'd like to appear at the bottom of every email. Your Email preview updates in real time as you make changes, so you can see exactly how this program's emails will look before saving. ![Footer settings for program branding in POINT, showing CTA link, additional links, social icons, and organization address, with a live email preview showing the final result](https://support.pointapp.org/hs-fs/hubfs/image-png-Aug-21-2026-09-21-07-8119-AM.png?width=670&height=1006&name=image-png-Aug-21-2026-09-21-07-8119-AM.png) #### **Saving your changes** Click **Save** once you've finished. If any required field is missing, POINT will highlight it so you know what to complete before saving. #### **What happens if a program doesn't have its own branding?** If a program doesn't have a branding template set up, its emails will automatically use your Organization Branding instead. You only need to create program-specific branding for the programs where you want a different look. 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